The Need to Know Jewels for Marketing and Promoting Your Book on Social Media
One of the most dynamic ways to learn is from others who have tried and true methods of success. One of the major points of pain for authors (or any business) can be effectively marketing and promoting your work. Hear us when we say this: THERE IS NO SET PLAN THAT WILL EFFECTIVELY WORK FOR EACH BRAND AND PERSON. However, what you can monitor are patterns and statistics that can work in your favor to help alleviate some of the aches and pains of getting your work out to the world.
One of the most exciting yet gruesome ways to market and promote is through Social Media. Social Media has brought millions of people together instantly and is an effective way to get your work and brand to the masses. However, it still takes some practice and work. This week we bring you some tips from author Jay Light. When it comes to self-marketing and promotion, Jay has proven to have an advantage through tested methods, and he is willing to share those methods with us.
“A day should never go by when you aren’t promoting your book, whether it’s you first book or your latest book.”
Those were the words that my cousin spoke to me on the evening of the day that I released my 1st self-published book titled, “Confessions of a La Soul Girl” in 2015. Writing the book was the easy part of the self-publishing journey (editing and lay out well now that was the headache).
Marketing and Promotion, well now that was the challenge and a learning experience for me at the same time. After all, marketing and promotion is the life line and blood of any product known in and around the world whether it’s Jordan, Apple, Microsoft, or even Facebook.
The only difference is that these companies have a crazy unlimited budget for their marketing and promotional campaigns compared to me and you who have to work with what we have, and much of our marketing and promotion will come from one word: self. Here is how the “self” part comes into the mix. When using the word “self” it basically explains everything without saying anything, because you are doing everything yourself and believe me it never was easy and it never will be.
After successfully self-publishing 3 books (which was not easy by the way) I am here to say that I’ve found a method to market and promote books on social media, did it help me? Yes! Will it help you? Well you won’t know unless you try!
I didn’t read any books, I didn’t attend any high priced lecture or seminar on this stuff, however what I did was do my research online as well as network with many other self-published authors on the subject (more on that later) and these are the methods that helped me get the exposure I needed for my brand as well as my books. I could have charged you for this stuff, but why do that when I could simply just give it away for free?
It is a must and I cannot stress this enough, it is a must that you promote your books on social media. Facebook, Instagram, Twitter, Snap Chat etc… it’s where anybody who is anybody is that will see your work. It’s also where you will find your base. Sure it’s easy to get a word of the mouth going about your book, but as I’ve mentioned before we are living in modern age of technology where everybody walks around with a cellphone in their hands.
Visualization is everything! People simply like eye catching stuff, so it’s no surprise that in the day and age when everything is connected to technology (well that is until the machines take over and we are really find ourselves in a real life Terminator movie) from Facebook, Instagram, Twitter, Snap Chat and YouTube. It’s all about the visual and what it says to people when they lay their eyes on it, and since we are talking about Books, it all starts with the cover of the books that you are promoting:
(Here are mine)
Your book cover tells people interested in reading your book, what it’s about before they get a chance to flip to the back.
Hash Tags #
Do not let anybody tell anything different, Hash tags are a must when you are promoting you book on social media. It is how people find your book and in many cases, it’s also how they find you!
I recommend that you research the most used hashtags for writers and authors and use those as a way for people to stumble across your stuff while they are searching. You will never know who will see your stuff. It could be a famous actor or actress, a director a head of a movie studio in Hollywood all because you used some hashtags at the end of your post.
So you have a hot cover art for your book and the hash tags to match; now what?
Well if you’re like me, you’re adding a synopsis of your books to your social media post. Your synopsis is basically your elevator pitch of what your book is about and it should be straight down and to the point, for example when people ask me
See! That pitch was straight down to the point, and that’s exactly what your synopsis should read under your social media post. Yet you would be surprised at how many people get this part of the method wrong! Do not be one of those people that post up a book cover with the captions “Available Now!!” “Hot Read!” “Purchase this Book!!”
Don’t Do it! It leaves the reader with nothing to go by, and it leaves your books without an identity basically.
If you’re going to market and promote your book on social media, you had better come correct about it. Sure, it’s easy to just throw up a book cover add a caption and keep it moving. But really, ask yourself, what do you expect to happen here?
Creativity is everything when it comes to marketing and promotion. It’s that jingle from that commercial that you can’t get out of your head, it’s that exploding car commercial that you’ve seen on T.V only a hundred times in one week.
No one says that you have to empty out your bank account to fund crazy and expensive marketing tools. Believe it or not, you can actually do it all for free from your very own smart phone. One of things that people tell me all the time is how creative my marketing is for my books. Here are a few that I created on my own using my smart phone.
There are so many creative marketing ways for you to get your books out there for the world to read, each one more better than the other, and it’s all free and available to you right there on your smart phone.
Now when it comes to everyone’s favorite social media site “Instagram” and promoting your book to the masses, you should know this (and I had to learn this on my own as well.) The number of “Likes” should not be a focal point and here is why: