How Social Media Management Can Work For You
When social media emerged on the scene, many only saw it as a entertaining online meeting site. Who knew it would become so much more? With the advancement of technology and the ability to reach millions through numerous websites and apps, social media has exploded into one of the premier advertising and marketing tools to date.
Still, getting your brand, product, service and BOOK to the masses takes a bit of finesse. That's where a social media manager can play a major role in not only freeing up your time, but providing professional services to help you take the guess work out of proper marketing and helping to make your brand appealing to the customer.
This week we have LaToya Murchison, social media manager to share just what a social media manager does and how it could work for you.
As a social media manager, it’s my job to ensure each of my client’s brand is presented in a professional, positive, and authentic way; while ensuring they are keeping up with new trends. I’m a highly motivated, creative individual with experience and a passion for connecting with current and future customers. I achieved this by engaging with customers daily, with the goal of turning fans into customers.
I administer the company’s social media marketing and advertising. Administration includes but is not limited to:
Managing social media accounts
Creating branding images
Development of brand awareness and online reputation
Content management
Cultivation of leads and sales
Administrate the creation and publishing of relevant, original, high-quality content.
Create a regular publishing schedule.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Promote content through social advertising.
Responsibilities of the Social Media Manager
When I first meet with a client, we develop and implement a social media marketing plan. The marketing plan will include the following components that are reviewed every 30 days for changes.
Brand Development
Identifying target customers/readers
Setting clear goals
Visual Design and Web Development Strategy
Solid Content Strategy
Promotion Strategy
Engagement Strategy
How it can be beneficial to authors to help build their brand.
Social media management is very important to an author’s brand. It ensures you are sharing relevant content topics to reach the company’s target customers. Hiring a social media manager give you more time to write while allow them to handle all your social media content. They can help you manage and monitor online reviews and respond to each review. Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. Monitor trends in social media tools, applications, channels, design and strategy.
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